The meaning behind the Wholespire brand
By now, you’ve probably heard about or seen our new name. But, what exactly does it mean? There’s a complete ideology behind the Wholespire name and logo. And, we’re going to explain it to you!
Why did we rebrand?
When an organization or business wants to change its name and logo, there’s a reason behind that decision to move forward. Wholespire’s decision was based on the evolution of its work from only healthy eating and active living (HEAL) to HEAL plus other public health issues like chronic disease prevention and management. The new brand also allows Wholespire to support partner initiatives related to HEAL like school lunch debt, pay equity, fair housing, poverty, and other social and economic factors that impact access to healthy opportunities and choices.
How did we do it?
After issuing a rebrand Request for Proposal and interviewing several qualified candidates, Wholespire chose to work with TRIO Solutions, Inc. out of Mt. Pleasant, SC. TRIO hit the ground running and researched all of our existing marketing resources, interviewed a diverse group of partners, provided reports of their findings, and pointed out our strengths and weaknesses. It was clear that we made the right decision to rebrand.
What’s in a name?
When you look at any organization or business name and logo, there’s a meaning behind those elements. There’s a meaning behind ours.
The name and logo creation phase resulted in a name and logo that represented all our wishes. We wanted something short and purposeful. Something impactful and unique. Something representative of what we do. TRIO set out on a brainstorming journey that included many ideas, making our decision not so easy. We chose Wholespire!
Wholespire combines the word “whole” (referring to all of something; in good health) with the words “aspire” (what you’re striving for) and “inspire” (what you hope to evoke in people). Wholespire is the state in which a complete and harmonious community is achieved.
Is there meaning in a logo?
Yes, there is a meaning behind the elements of logos. For Wholespire, we wanted something colorful, energizing, and memorable. TRIO, again, provided multiple logo drafts, making our decision even harder than choosing the name.
The image below depicts the meaning behind each element of the Wholespire logo:
What about the colors?
Through the rebranding process, we learned that choosing colors have meaning too. People associate different emotions with colors. We wanted our new colors to speak harmoniously to our partners and audiences.
Our new brand more effectively illuminates our support of local initiatives and advocacy that inspire wellness in all communities. We believe our new name reﬂects how coming together to increase access to wellness in communities creates uniﬁcation and wholeness.
We are Wholespire and we’re here to serve communities as we have for the past 14 years! Contact us if you have questions about our rebrand journey.