Making the Healthy Choice the Easy Choice

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ChildObesity180 Launches “Healthy Kids Hub”

Our friends at ChildObesity180 launched a new website to provide out-of-school-time organizations with hundreds of resources, toolkits and products to help them promote healthy habits.

The Healthy Kids Hub contains products collected from universities, non-profits and other organizations to help out-of-school-time providers adopt healthy principles in three main areas: Drink Right, Move More and Snack Smart. These principles encourage children to drink water instead of sugary beverages, snack on healthy items such as fruits and vegetables, and boost their movement and physical activity.

Tens of millions of kids regularly take part in out-of-school-time programs, which include activities such as scouting programs, sports leagues and other activities. These programs have been identified as a promising area for childhood obesity intervention efforts — but because there are so many different programs, it’s tough to create uniformity across the board.

In 2011, ChildObesity180 worked alongside an eclectic mix of organizations to create the three-pronged approach, including the Boy Scouts of America, Girl Scouts of the USA, the National 4-H Council, National Council of La Raza, the National Council of Youth Sports, the National Urban League, Pop Warner, US Youth Soccer and YMCA of the USA.

The hub is the next part of that effort. Along with including a wide range of searchable educational resources for out-of-school organizations, it also includes rotating coupons and special offers to help programs implement the principles without breaking the bank.

In the coming months, organizers also hope to add a social networking platform to facilitate idea-sharing between organizations and a grants management platform to help organizations secure funding to support implementation of the principles.

Click here to visit the Healthy Kids Hub.