Making the Healthy Choice the Easy Choice

Advocacy What's Happening

HeLP America Act Introduced to Senate

Public health champion Senator Tom Harkin (D-IA) will introduce the Healthy Lifestyles and Prevention America Act (HeLP America Act) today, January 22. The bill calls on the CDC, FDA, FTC, and USDA to finalize and release recommendations to help the industry improve food marketing to kids. The HeLP America Act is a comprehensive bill that would also expand prevention efforts in schools, communities, and workplaces and discourage companies from marketing unhealthy food to children, increase access to nutrition information, promote physical activity, and discourage tobacco use. Key nutrition provisions in the bill include:

  • Expanding to all low-income elementary schools the Fresh Fruit and Vegetable Program, which provides healthy fruit and vegetable snacks to children
  • Calling on the Interagency Working Group on Food Marketed to Children to finalize and release model guidelines for food marketing to children
  • Working toward a single front-of-pack labeling system for packaged foods
  • Implementing guidelines for reducing the sodium content of processed and restaurant foods
  • Providing healthier food options and calorie labeling for concessions and vending on federal property
  • Improving access to healthy foods, including healthy children’s meals, in national parks

Support the HeLP America Act by contacting your senator and asking him/her to support the bill.